TURN THE WORLD RED

I think that it is brilliant that the RED campaign for AIDS is so active. I love their slogan: (BLOG) RED - BUY (RED). SAVE LIVES.
I think that they branded (RED)really well. According to the RED blog (RED)is a simple idea that transforms our collective power as shoppers into a financial force that helps those affected by HIV in Africa. It is amazing that to date over $160 million has been generated and 5 million people have been helped through global fund programs that (RED) supports. Did you know that when you choose to buy products from (RED) partner companies up to 50% of the profit goes towards eliminating aids in Africa?

source: http://blog.joinred.com/2010/11/join-us-in-lighting-global-landmarks.html (this is where I am getting my information)

Today, December 1st is World AIDS Day and we’re illuminating the world’s most iconic landmarks (RED) to raise awareness of the goal of an AIDS Free Generation due in 2015. It is sad to think that last year nearly half a million babies were born with HIV. But with access to medication a pregnant mother can stop the transmission of HIV to her child. With continued funding to organizations like the Global Fund, the number of babies born with HIV could be zero by 2015 – creating the first AIDS Free Generation in 30 years.

This World AIDS Day, cities around the world will light their most distinctive landmarks (RED). From the Sydney Opera House, to Paris' City Hall & Fountains, from the London Eye, to Cape Town’s Table Mountain, from Niagara Falls, to the Seattle Space Needle - the world will turn red to highlight the goal that by 2015 we can have a world where virtually no child is born with HIV. The Landmarks look very beautiful light up in RED lights.


xoxo,
Kat