This provocative image upholds the myth that Americans are "branded" from birth, overwhelmed with commodification. I think this to be more counter-hegemonic than most spectacle, upholding an ideology criticizing capitalism. This is an image that clearly defines Debord's spectacle. As we can see our social relations are permeated by images that in the end commodifies us.
The situationists see modern consumer society as a society of the spectacle where our selves are absorbed into the mass entertainments provided by film, TV, music, advertising, and consumer goods. The spectacle breeds isolation, and alienates us from meaningful work, play and communities. We are caught up in false choices between spectacles in a society which offers us spectacular abundance, yet at the same time separates us from each other and from active resistance to the cultural alienation this society represents.
xoxo,
Kat
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